About Ash Robin
Ideas, experiences and practical tools for the messy business of being human.
Stay Curious
Ask questions. Challenge assumptions. Stay interested in how people, businesses and the world work. Some of the most useful discoveries start with wondering, “Why do we do it this way?”
Keep Learning
You’re never finished. Learn from experts, from other people, from experience and from getting things wrong. Be willing to change your mind when you know more than you did before.
Choose Better
Better doesn’t mean perfect. It means making the best choice you can with what you know today. Better habits. Better decisions. Better conversations. Then, when you know more, choose again.
Hi, I’m Ash.
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I’m a creator and coach with a long-standing curiosity about why we do the things we do, what gets in our way, and what happens when we decide to do things differently.
I spent more than 20 years working in accounting and business, and I’ve been a business owner myself since 2018. Along the way, I’ve learned that I’m often just as interested in the people behind the decisions as I am in the numbers themselves.
These days, I create practical programs, tools and conversations that help people understand where they are, work out where they want to go, and make meaningful change along the way.
Ash Robin is where all of that comes together.
My story
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For a long time, I had a very straightforward answer when someone asked what I did: I was a Chartered Accountant.
I spent more than 20 years working in accounting and business, and became a business owner myself in 2018. I learned a lot about numbers, systems and how businesses work, but probably just as much about people: how we make decisions, what we avoid, what gives us confidence and what gets in our way.
Over time, my curiosity stretched well beyond business. I became increasingly interested in habits, health, relationships, identity and the choices we make, often without stopping to ask whether they’re still working for us.
Eventually, I started asking some of those questions about my own life.
In 2026, I left accounting and began building Ash Robin. Not because I wanted to leave everything I’d learned behind, but because I wanted to use it differently.
Today, I’m a creator and coach. I build programs and resources, share ideas and work with people who are ready to change something, whether that’s building a business, changing a habit or figuring out what comes next.
That’s also what Human in Progress means to me. There’s no finished version of any of us. We stay curious, keep learning, make better choices and keep becoming.
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What you’ll find here
Most of what I do sits in one of two places: building better businesses and building better lives. Sometimes, of course, the two are difficult to separate.
BUSINESS
Practical support for people building businesses of their own.
Through Open for Business and one-to-one coaching, I help business owners turn ideas into action, work through challenges and make better decisions about what comes next.
HUMAN IN PROGRESS
The personal side of change.
This is where I explore habits, identity, relationships, decisions and the things that can keep us stuck. It’s also home to Back to You, my six-week program for people who want to change their relationship with alcohol.
WORK WITH ME
Not everything fits neatly into a program.
If there’s something you want to change, build or work through, in business or in life, I offer one-to-one coaching tailored to where you are and where you want to go.
