Practical ideas for building a business.
And a life. Â
Thoughtful guidance, useful tools and real-world experience to help you make progress in business and beyond.
Ideas worth thinking about, delivered to your inbox.
Join me for thoughtful observations, practical ideas and useful things I've learned along the way.
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 What are you here for?
BUSINESS
Building a business of your own?
Practical guidance, tools and support to help you turn an idea into something real, get the foundations right and become ready for your first customers.
LIFE
Working on the rest of it?
Thoughtful observations and practical ideas about habits, health, relationships, identity and the messy business of being human.
Hi, I'm Ash.
I'm a writer, creator and coach with a tendency to question how we do things, then look for practical ways to do them better.
Here you'll find what I'm learning and creating across business, habits, decisions, relationships and the messy business of being human.
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More about me
Ways to work with me
Practical support to help you move from thinking about it to actually doing it.
Open for Business
A practical, guided process to take your solopreneur business from idea to launch.
Coaching
One-to-one support to help you get clear on where you're going and take practical steps towards it.
Things I'm exploring
Ideas, questions and observations I’ve been thinking about lately.
Business Without the Numbers Overwhelm
You don’t need to be an accountant to understand what your numbers are telling you. I’m exploring a practical workshop to help business owners understand the financial information that matters, what to look at, how often to look at it, and what it can tell you about your business.
Interested in the workshop?Â
Leave your name and email and I’ll let you know when it’s ready.
I’ll only use your details to keep you updated about this workshop. You can opt out at any time.
Human in Progress
A home for the things I’m thinking about, questioning and learning along the way. From habits, health and relationships to identity, decisions and the messy business of being human.
Life doesn’t always come with a manual.
You’ll find articles, recommendations and the occasional thing I can’t stop thinking about.
Questioning Wine Culture
I’ve been thinking about the place wine has come to occupy in our lives, from celebrations and socialising to relaxing at the end of the day, and what we might notice when we start to question some of those assumptions.
I’ve written more about why wine culture can make drinking harder to question.
If you’re curious about making a change of your own, I’ve also created Back to You, a six-week journey to help you drink less and see what you discover along the way.
